Wealden District Council

Social Media and Digital Business Skills

Social media for businesses

Social media is a great way of talking with your customers and promoting your business.  The largest networks such as Facebook, Twitter, LinkedIn and Google+ are all free and have millions of users.  They also have paid advertising options available to enable businesses to target new audiences.

Over half of small to medium sized businesses notice increased customer interaction as a result of doing business online.  Social media is a major contributor to this because it is designed to be engaging and interactive.  It is a cost effective way to encourage customer participation and build valuable relationships.  It is important that you choose and nurture the social platforms that work best for your business.

If you want to create a successful social media strategy, you need to familiarise yourself with how each network operates, the kinds of audiences you can reach and how your business can best use each platform.

Top Tips from Barclays

  1. Know your audience
  2. Get organised
  3. Share something valuable
  4. Get connected
  5. Understand the costs
  6. Don't let social media be your only marketing device

To find out more visit HM Government's website - Putting business on social media (external link)

Digital business skills

Wealden District Council is committed to promoting digital business skills and providing training opportunities for its business community.

eDEAL is working in association with the Council to offer businesses the opportunity to engage with a Social Media consultant to provide a free two hour consultation on the following:

  • Getting started on Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest and YouTube
  • Content creation and social media management tools like Bufferapp.com
  • Email marketing
  • Google Ad words
  • Search Engine Optimisation (SEO (a brief guide)

If you would like to access this service please call eDEAL on 01323 641144.