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Beat the street is back bigger than ever

Media Release : 06 June 2018

Beat the Street – the free walking and cycling game that encourages everyone to be more active and healthy - is back in Wealden and bigger than ever.

Beat the Street Little Ridge

Running from 6 June to 25 July, Beat the Street can now be played in 12 towns and villages across Wealden as well as along the Cuckoo Trail.
It has become a massive game where players of all ages can earn points and prizes for themselves and their team by exploring their area on foot or by bicycle. 
Some 500 journey sensors called Beat Boxes have been placed on lamp posts across the County. They record every time they are swiped with a Beat the Street card. For each swipe, competitors earn points and these points can mean prizes!
“Beat the Street cards and local maps can be picked up at local libraries, Freedom Leisure Centres and selected pharmacies,” said Councillor Bob Standley, Leader, Wealden District Council. “There are so many locations where you can take part. It’s a great opportunity for people to create their own teams with friends, family and work colleagues to compete with each other - on wheels or on foot.”
Beat the Street can be played in Wealden at Polegate, Stone Cross, Wadhurst, Mayfield, Crowborough, Pevensey, Pevensey Bay, Horsebridge, Hailsham, Forest Row, Heathfield and Uckfield. There are also Beat the Street boxes along the path of the Cuckoo Trail from Heathfield to Horam.
By registering a team on the Beat the Street website, www.beatthestreet.me/eastsussex, players can win £100s of sports and fitness vouchers. Last year, more than 42,000 people from across East Sussex walked, ran and cycled an incredible 230,000 miles in seven weeks – the distance between the Earth and the Moon.
As well as an increased number of locations, the Beat the Street team will be going round with touring Beat Boxes to be used in village challenges on selected weekends. But remember: Beat the Street only runs from 6 June to 25 July so it is time to get cracking.
Victoria Spencer-Hughes, Consultant in Public Health, said: “We‘re really excited to be bringing the Beat the Street competition back to East Sussex this summer. We were blown away by the popularity of the game last year with more than 40,000 players of all ages making it the biggest Beat the Street game in the world ever! We’ve listened to people’s feedback and have expanded the game so that even more towns and villages can take part and teams can win more prizes than before.”
To find out more about Beat the Street, visit beatthestreet.me/eastsussex. Alternatively, contact team.eastsussex@beatthestreet.me for more information and to enter a team for this year’s competition.
Also, watch the How to Play video: https://www.youtube.com/watch?v=KJbOghMQ5ZM
Beat the Street is funded by NHS Hastings and Rother CCG, NHS Eastbourne, Hailsham and Seaford CCG and East Sussex Public Health. The initiative forms part of a comprehensive programme of activity to improve health through the Personal and Community Resilience workstream of East Sussex Better Together; and as part of Connecting 4 You in the west of the county.