Wealden District Council

Movies Make Memories

News : 13 September 2017

The Wealden Dementia Action Alliance is recognising Alzheimer’s Month with another one of its special dementia-friendly screenings designed to support people living with dementia, their families, friends and carers at the Hailsham Pavilion Cinema.

Alzheimers screenings

It is showing Fred Astaire and Ginger Rogers classic Top Hat on Friday 22 September at 2pm as part of its Movies Make Memories season.

The Deadwood Stage will be coming into town the following month with a dementia-friendly screening of Doris Day in Calamity Jane. It takes place at Hailsham Pavilion on Friday 20 October.

On November Wednesday 1 November, a special screening of the classic romantic comedy High Society will be used to launch the Ninfield Dementia Forum. This free screening takes place at 2pm – doors open 1.30pm – at Ninfield Methodist Church Hall, and there will be a raffle and refreshments. Those attending are asked to book first by phoning 01892 602757 or email: communitydevelopment@wealden.gov.uk.

Movies Make Memories is celebrating World Alzheimer’s Month, September, alongside Film Hub Wales which has been promoting dementia-friendly screenings across Britain.

Film Hub Wales has been working with partners in Wales since 2013 to build a long term inclusive offer for older audiences, which has culminated in the launch of a Dementia Friendly Screenings Guide in partnership with BFI’s Film Audience Network, the Alzheimer’s Society and the UKCA.

Movies Make Memories is part of this national initiative. Screenings are relaxed with no trailers or adverts, the lights are left on low, the volume is turned down slightly, and people are free to move around, chat and sing along. The staff are specially trained and there is plenty of signage.

“It is good to see Movies Make Memories is back with three screenings this autumn,” said Councillor Claire Dowling. “We’d like to thank Hailsham’s Pavilion Cinema and the British Film Institute for their support. We are now drawing up the programme for next year which will again include some interactive sessions to help engage with audiences in a relaxed and friendly environment.”

The dementia–friendly screenings are held at the Hailsham Pavilion Theatre on George Street, BN27 1AE. They start at 2pm, with doors opening at 1:30pm. Tickets cost £3 and carers can enter free of charge.

Hana Lewis, Strategic Manager of Film Hub Wales which is the current hub for the BFI Film Audience Network leading on the Access For All Inclusive Cinema Strategy, explains:

“We’ve been developing projects for audiences with dementia in Wales since the BFI Film Audience Network launched in 2013 and it really has the most extraordinary impact on both the team and the audiences.

“A new case of dementia is diagnosed somewhere in the world every four seconds. This is something we can’t ignore, particularly as 34% of the 850,000 people currently living with dementia in the UK don’t feel part of their community, 61% felt anxious or depressed recently and 40% felt lonely.

“Film not only has the power to bring communities together but it is a powerful tool to improve mental wellbeing and confidence.”