Supporting the future workforce
Publish Date: 11 September 2020
As students head back to university for the first time since COVID-19, there will be many changes to get used to. Including the difficult task of finding work experience placements in “the real world”.
Thankfully before the pandemic struck, Wealden District Council were able to provide five Business and Marketing students from University of Brighton with the experience they needed to successfully complete their qualifications.
Working collaboratively with officers from the Council between January and May 2020, the students were tasked with producing a report which researched and evaluated the effectiveness of the Council’s current marketing strategy. The work they produced was then submitted as part of their final degree, and their recommendations used by the Council to review and reform their marketing practices. The students were also able to practise their presentation skills by delivering their findings to officers in the business environment.
“All organisations able to do so should be encouraged to help young people understand and contribute to the world of work with realistic projects.” Said Cllr Roy Galley, Cabinet Member for Human Resources.
“We are delighted that we were able to help these talented students complete their studies whilst benefitting from their business marketing expertise. Their work has been extremely insightful, and we have been mightily impressed with their dedication and professionalism. We wish them all the best for a bright future in business.”
Jasmin Ellis, one of five University of Brighton students who worked on the Wealden project said:
“Working with Wealden District Council gave me valuable insight into the business environment. This enjoyable experience greatly helped to strengthen my professional marketing, communications, and presenting skills. The opportunity with WDC helped all of us to achieve our university grades and prepare for future workplace situations, something I would recommend to all university students.”
The Council’s partnership with University of Brighton comes before the Government’s recent announcement to help young people into work to boost the economy.
With 700,000 young people set to leave education and enter the job market this year, the Kickstart scheme aims to incentivise employers to offer six month placements to 16-24 year olds which are 100% funded by the Government. Businesses of all sizes can apply.
Photo: (L-R) Lucie Crump, Joshua Williams, Jasmin Ellis, Michael Esposito (Matt Staples absent).